Maui Jim

Maui Jim is a Hawaiian eyewear brand founded in 1987 in Lahaina, known for leading polarized lens innovation. Originally created for island sun protection, the brand now offers high-performance sunglasses and optical frames worldwide.

Inspired by Maui’s vibrant colors and relaxed spirit, their designs combine casual style with advanced functionality for everyday and outdoor wear.

Crafted from lightweight materials like nylon, titanium, and acetate, each frame features Maui Jim’s PolarizedPlus2® lenses—cutting 99.9% of glare while enhancing color, depth, and UV protection.

Key technologies include bi-gradient mirror coating for eye comfort and blue light protection for screen and sun exposure.

Maui Jim continues to deliver bold color, clear vision, and island-born innovation trusted around the globe.